Drake London

Drake London's 2023 usage was notable, commanding a 23% target share and 31% air yards share, but his lack of touchdowns limited his fantasy impact, finishing as the WR39 overall. Until the Falcons improve their quarterback situation, London's fantasy value may remain capped. However, with the potential for improved QB play, London's rising ADP suggests fantasy managers are banking on a breakout.

Arthur Smith is gone. It's time for London to fly. His upside this season is massive in what should be a revamped offensive approach with Kirk Cousins under center and Zac Robinson calling plays. Last year, London's numbers were passable but not amazing, as quarterback play held him in check. The Falcons' quarterbacks posted the fourth-lowest adjusted completion rate and the third-lowest catchable target rate. London still posted 1.98 YPRR (32nd) while ranking 27th in FD/RR and top 25 in first read share (20th) and target share (25th). After reexamining his 2023 film, I do not doubt that the same player who posted monster numbers as a rookie is still here. London realizes his massive potential this year. Enjoy the breakout.